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FUTURISTIC SOLUTIONS
The future belongs to those who prepare for it today
Your Partner for Digital Business Transformation
Traffic Generation
This is the fuel of your business. It will bring very targeted visitors to your website.
Digital Analytics
With todays technology everything can and should be measured and analyzed to optimize your return on investment.
Email Automation
It is the lifeblood of your business to communicate with your existing and potential customers on a regular basis and automate those processes.
Marketing Funnels
If you do not want to leave money on the table, you need to define a value ladder and build your marketing funnel.
your Free Audit
- Evaluating your website
- Evaluating your web traffic strategies
- Defining your online marketing channels
- Strategies on how to turn visitors into customers
Three Key Points
to Grow Your Business Online
Traffic & Conversions
Bring targeted visitors and convert them
There are different online marketing channels to generate web traffic. Not all channels are equally important for each business. Depending on your goal and the industry of your business, there are different strategies to follow that will generate the most success.
Web traffic is not just web traffic! There are different temperature of web traffic; cold traffic are visitors that do not know your business yet and they have never been to your website. Normally cold traffic comes directly from a paid advertising. On the hand, warm traffic have heard about your business and hot traffic are those on your email list, blog readers, and followers. It is important to know the traffic temperature, because each of them need different pre-frame bridges to have the best success rates turning them into customers.
Conversion means, how many of the visitors made an action that you defined as a goal. So that could be for example a sale or a lead. As an example if you have a 3% conversion rate, this means out of 100 visitors to your website, 3 of them took an action and bought your product or contacted you.
Digital Analytics
Measuring everything is key for success
Everything can be measured and that is why everything should be measured. The most used web analytics tool is Google Analytics and it is for most companies free to use. There are many metrics that can be analyzed. You can segment the data and see what channels perform best, based on the conversion rate, but not only on that. There are many other important factors, like bounce rate, average session duration, and pages/ session visited.
If you run paid online advertising, is really important to analyze your data to know how to optimize your digital marketing campaigns. Based on the data, you can see which keywords, devices, and locations perform best, and therefore you can push those and reduce your cost on less performing targeting groups.
With Google Tag Manager, different triggers can be defined to run a script (conversion code/ pixel) to measure specific actions a visitor has taken. Those data can be used to optimize a specific digital marketing campaign, so the most can be made out of your advertising budget.
Marketing Funnels
Know your value ladder and build your marketing funnel
There are 7 Phases of a Marketing Funnel:
Phase #1: Define Traffic Temperature
Cold traffic never heard about your business. Warm traffic have heard about you and hot traffic are on your email list.
Phase #2: Set Up the Pre-Frame Bridge
Based on the traffic temperature, you need to speak to them in a different way so they will understand your offer.
Phase #3: Qualify Subscribers
Find out who is willing to give you their email address in exchange for valuable information.
Phase #4: Qualify Buyers
Immediately after you qualify your subscribers, find out whom among them is a buyer.
Phase #5: Identify Hyperactive Buyers
Hyperactive buyers are usually in some pain right now and will buy more than one thing at a time.
Phase #6: Age and Ascend the Relationship
Move them up the Value Ladder and introduce them to your other products.
Phase #7: Change the Selling Environment
Not every product or services can be sold online. However, a lead can be very valuable to sell your product/ service later over the phone, in meetings or at a live event.
About us
For us at Futuristic Solutions, it is very important to look at each business individually and provide customized solutions to transform your business. We live and breathe digital marketing and we have a passion to follow the newest trends.
We work with many talented partners together so we can provide you with Futuristic Solutions.
Gianni Brüesch
Founder & CEO
of Futuristic Solutions